This project started with receiving a single randomly generated word and trying to create some brand out of the word. I was given the word “Zottom”, the energy of the word made it best fit for the name of an energy drink. The design of the can was given an electric aesthetic to match the energy that the word creates.
After creating the logo with the lighting theme, the logo was brought into Adobe Dimension and applied to 3D models of a can to sell the look of the can, and the logo was also created into a sticker to be applied to a 3D model of a laptop to further push the idea of this as a brand.